Meet The Reel Explorer, A free spirited traveller who's always looking out to explore new cities, countries, people & capturing them all on his camera which is his baby. After discussing the brief & having a chat regarding what he wants as a logo - We caught on to the words he lives by 'till you never go, you'll never know'. We wanted to design something which will compliment him, his love for travelling & keeping the words - infinity / wanderlust into my mind. We noticed the tattoo on his arm, of a reel film / camera - & the brainstorming was a breeze. We illustrated the tattoo to implement it in the logo, The typeface is rough edged & black. which depicts his travel stories around the globe, daring and at the edge of the world. The gradient facing towards the word 'explorer' denotes infinity - as this reel explorer is never going to stop.