The client for this project came to us with their goal of getting nutricious & healthy food easily available to the people of Mumbai to help them get fitter & healthier. They also had a brand name - The SuperFoodz Kitchen. The aim was to keep the designs very simple, quirky & by keeping the elements & ingredients which can be sourced locally in mind. Their main goal was to get people to connect with the food they eat - which in turn would be reflected by the content & what the brand identity speaks. The project began with the logo, colour palette, elements to be included throughout the branding & the number of print elements required by them. The font used is quirky to add a fun element to the brand, the colours are chosen keeping the local produce in mind & the language used is to keep it simple, fun, relatable & something which the consumer can connect with.